Although all of us have the freedom to make our own decisions in life, so often are we found relying on popular opinion.
In other words, we feel better when we conform to social norms and avoid situations in which we break such social norms for fear of being judged.
However, the truth is that popular opinion is not always correct.
And that is what “The Power of Positive Deviance” is all about!
We strive to give concrete examples of when deviating from the social norm can actually be a good thing.
With this site, we hope that more and more people see the pros and cons of any situation and learn to see past how society would view a certain action or behavior and decide for themselves what is best for them personally.